Previous awareness of breastfeeding

Most of the women whom we interviewed knew very little about breastfeeding at the time that they became pregnant except that many thought it would be a nice experience as they had seen other women who seemed to be enjoying it. They often came from families where bottle feeding was the norm and were a bottle fed generation themselves, since it was unfashionable to breastfeed at that time. It is interesting, then, that many of them had a strong desire to breastfeed because of the benefits that they thought breastfeeding had for them and their baby. Many women also thought that breastfeeding was the natural way to feed a baby.

However, some embarked upon breastfeeding with “unrealistic expectations”.

She grew up in a bottle feeding family environment but saw friends from work breastfeeding.

Age at interview 38

Gender Female

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Her mother bottle fed but she had a strong desire to breastfeed because of the benefits for her…

Age at interview 28

Gender Female

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She had never seen anyone breastfeed and was very unsure about it to begin with but now she is…

Age at interview 29

Gender Female

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Many of the women said that their own mothers had told them of their experiences, including their mothers’ inability to breastfeed their babies, often because of the unsupportive and inappropriate environment at the time. Many of these older women had attempted to breastfeed on a four-hourly schedule and gave up because of an unsettled baby who failed to gain weight at the required rate, which they thought was due to not having enough milk. The older women sometimes unwittingly passed on these seeds of doubt to their daughters or made discouraging remarks that impacted upon the women’s understanding of breastfeeding.

As a teenager, she had seen her older sister breastfeeding but had no information and unrealistic…

Age at interview 36

Gender Female

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On the other hand, some women came from strong breastfeeding backgrounds and just assumed that they would also breastfeed. Many, but not all, of them had seen female relatives and/or friends breastfeeding in Britain and abroad. They said that seeing other women breastfeeding was useful but several wished that they had taken more notice. Some women had discussed breastfeeding with their mothers, sisters, female relatives and friends. Some were aware of strong cultural expectations that they breastfeed (see ‘Cultural aspects of breastfeeding’).

She didn’t know much about breastfeeding at all, although her mother had breastfed all of her…

Age at interview 30

Gender Female

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Her mother combined breastfeeding with bottle feeding and she saw her sister-in-law breastfeeding…

Age at interview 35

Gender Female

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A few women talked about being involved in caring for their younger siblings, including bottle feeding them, and then eventually went on to breastfeed their own children. Others remember seeing their siblings being breastfed.

She helped to bottle feed her two younger sisters. She did not know a lot about breastfeeding but…

Age at interview 31

Gender Female

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She saw relatives breastfeeding and assumed that she would too. She remembers her younger…

Age at interview 31

Gender Female

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A couple of women mentioned being aware of breastfeeding from a political perspective, one because her own family had been involved in the boycott of Nestlé products because the company promoted the unethical use of infant formula in developing countries, and the other because she was a member of Baby Milk Action, a breastfeeding advocacy group (see ‘Reflecting upon Breastfeeding’ section).

Breastfeeding

In this section you can find out about the experience of breastfeeding by seeing and hearing people share their personal stories on film. Researchers travelled...