Increasing public awareness about atrial fibrillation

Making people more aware of the symptoms of atrial fibrillation (AF) can help with early diagnosis and treatment, thus reducing the risk of stroke. We asked people whether they thought there should be more public awareness of AF and how this could be achieved.

Dr Tim Holt believes there should be a balance between making people aware of AF without increasing anxiety.

Gender Male

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People we talked to described a lack of awareness of AF in the community. As Elisabeth X observed, “most people don’t know anything about it unless they have it or a relation who has.” Although some felt there was no reason to increase awareness, others disagreed, believing that the public should be made more aware of AF as early detection can prevent strokes. Eileen felt the reluctance to display information about AF in doctors’ surgeries was short-sighted: “stroke is the biggest problem and there are a lot of people who don’t know they’ve got it. I think it should be as aware as heart attacks and probably cancer.”

Glyn suggested a media campaign to raise awareness of AF which he believes is “non-existent” but despite writing to radio stations “they don’t seem to be interested.”

Paul thinks many people may have AF without being aware of it because of the lack of advertising and posters in doctors’ surgeries.

Age at interview 57

Gender Male

Age at diagnosis 55

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Freda believes that public education is the key to raising awareness of AF.

Age at interview 70

Gender Female

Age at diagnosis 68

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Alongside increased media coverage, people we spoke to suggested other ways to promote awareness of AF, including leaflets in GP surgeries (some people talked of giving their GP posters which were never displayed); information in health magazines, well woman or man clinics; educational programmes in schools which teach children how to take their pulse; articles in newspapers; possible incorporation in TV soaps; and more pulse-checking by GPs and through roadshows.

Chris X gave an account of his experience of misdiagnosis of AF to a parliamentary group.

Most felt that a widespread campaign was unnecessary, however.

Keith would like to see people better informed about AF symptoms so that they go to their GP for treatment or referral to a consultant.

Age at interview 61

Gender Male

Age at diagnosis 57

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While praising the introduction of pulse checking days, Ginny added a note of caution.

Age at interview 49

Gender Female

Age at diagnosis 45

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